Grow Your Brand
Simplify Your Marketing

Fractional CMO & Advisor / Marketing, Brand, Content Strategist

An honest approach to marketing strategy.
A relentless approach to content and execution.
An unconventional approach to solving business problems.

See The Results

Fractional CMO.
Problem Solver.
Brand Builder.

Hey, I’m Matt.

I work with founders, heads of marketing, and marketing teams to identify their company’s biggest growth roadblocks then create marketing strategies so they can drive demand and win loyal customers.

More About Me

What I Do Best

Define or refine your great differentiator, and create your 1 of 1 brand. Includes a series of 4-5 meetings over 2 months to develop all aspects of what makes up your ‘brand’ delivered with all the bells and whistles:
- Brand Foundation: Vision, Mission, Purpose, Values
- Market: Audience and Competitive Landscape
- Brand Persona: Voice & Personality
- Brand Communications: Strategic Narrative, Positioning/Value Statement, Tagline, Manifesto
- Visual Expression: Brand Identity and Brand Presence
Develop your unique point of view and showcase your expertise. 1 discovery session meeting for brainstorm and planning, then the following delivered:
- Content North Star, Objectives and Goals
- Content Pillars
- ICP & Target Audience Analysis
- Channel Strategy, Trends, Recommended Content Formats
- 12-Month Content Roadmap
- Execution and distribution of content (media spend for paid channels not included)
- Regular reporting and optimization
The asset that sells 24-7. From start to finish: a custom website complete with SEO best practices. Guaranteed to make a statement for your company.
Google Search Paid or Display Ads, LinkedIn Campaign Manager, Meta Ads Manager, etc..
Includes strategy, campaign & creative development, management, optimization, and reporting.
All centered around the goals for your business.

How I Do It Differently

Ask Questions
Niche Down
Admit Shortcomings
Think Bigger
Execute Relentlessly
Solve Problems
Deliver Results
Repeat

“These days, to really lead an enterprise to marketing greatness requires what I like to call the “New Generalist.” Matt is one of these rare beasts. A multi-hyphenate who knows enough in every aspect to conduct the orchestra of specialists.”

Adam Wilson, Founder, Strategy & Creative
D/CAL
“The right brand strategy should be rooted in the company’s mission/values, with unique positioning speaking to a clearly defined niche audience. I’ve witnessed Matt successfully execute this process on numerous occasions.”

Jack Docal, VP Growth
Local Kitchens
“Matt is the epitome of what many growth-stage companies need for successful marketing. He can make impactful business contributions through expertise in B2B and B2C digital, content, and brand strategy.”

Ryan Sullivan, CEO
Xenith
“Matt has helped tremendously in bringing my vision for the brand to life. He’s able to capture what’s authentic about you and translate it, asking great questions that help you get clarity for yourself about direction, approach, and execution.”

Tommy Vento, Founder & Executive Coach
Good Soil Coaching
“Matt understands the importance of fostering deeply rooted relationships with team members, direct reports, clients and stakeholders. His empathetic nature paired with his hustle make working and learning from him a pleasure.”

Allison McNulty, Senior Account Executive
Epsilon
“Matt’s leadership skills, creativity, and marketing expertise, and strategic thinking enabled our team to achieve incredible success in the long run”

Patricia Davis, Marketing Partner
Rivergate Marketing
“Matt is a joy to work with. In business, you always hold onto people who are self-motivated, trustworthy and know how to hit a deadline. With Matt, that’s just the beginning. He’s a great communicator & team leader that will help you do your best work. For us, he’s a must-add to every project.”
Michael Gray, Founder & Creative Director
Well Defined Creative

The Brand Strategy
Crash Course

I took all the confusing bullshit surrounding marketing & brand strategy and distilled it down into 9 straightforward pages.

This guide will help you develop your competitive brand strategy foundation so you can grow, no matter the size of your business or market.

It’s free. Go get it.