The Work

Marketing for Renewable Energy Companies

GreenLancer / Renewable Energy Tech Company

Initiatives: Brand Strategy / Marketing Strategy / Content Strategy / LinkedIn Campaign Manager / Google Ads Manager / Meta Ads Manager / Website Design / Social Media / Revenue Operations / Marketing Automation

Overview: Leading Revenue Team (Sales, Marketing, Customer Success) as B2B renewable tech company scales past growth stage to a Mid-Market Business

Results:

  • Average 75% growth in sales YOY during 3 year period

  • 800% increase in organic traffic YOY during 3 year period

  • Average 83% growth in account sign-ups YOY during 3 year period

Marketing for Video Content Agency

Bowstring / Global Content Studio

Initiatives: Marketing Strategy / Content Strategy / Website Design / Revenue Operations & CRM Administration / Google Ads Manager / LinkedIn Campaign Manager / Social Media

Overview: Ongoing consulting and execution as company grows from Startup through Mid-Market Business

Results:

  • Doubled Social Media following in 2 year period

  • Rebuilt website on Hubspot CMS to streamline growing marketing/sales efforts and improve SEO performance

  • Sales, Marketing, and Account team alignment for lead, deal, and client management

Marketing for Sporting Goods Brand

Xenith / Sporting Goods Brand

Initiatives: Brand Strategy / Creative Direction / Content Strategy / GTM Strategy / E-commerce Management / Meta Ads Manager / Google Ads Manager / Experiential Marketing / Social Media

Overview: Strategically led teams and executed go-to-market strategy for B2B and B2C digital, social, brand, creative efforts.

Results:

  • Grew social media following 40% in 1 year (over 40k followers)

  • Grew e-commerce sales 30% YOY for 2 years straight

  • Directed, produced & led media strategy for branded content series, growing aided brand awareness by 30% with over 70 millions impressions and 5 million YouTube views

  • Launched blog, averaged roughly 2k views per article

  • Led B2B marketing efforts to increase team sales quote volume by 78% vs previous year

Marketing for Sportswear Brands

Lxcal / Sportswear and Training Brand

Initiatives: Brand Strategy / Marketing Strategy / E-commerce Management / Social Media / Community Building / Influencer Marketing

Overview: Founded a sportswear and training brand

Results:

  • Grew social media to 3k over a 2 year period

  • Developed online Shopify store and launched 10 products

  • Launched an in person, weekly Conditioning Club

Marketing for Financial Advisors

Sherman Private Wealth / Financial Planning Firm

Initiatives: Branding (Logo & Brand Guidelines) / Brand Strategy / Content Strategy / Website Design / Marketing Strategy

Overview: Ongoing strategy, consulting, and execution as firm’s ‘agency’ of record

Results:

  • Updated branding to more closely align with target audience

  • ICP development and messaging to reflect a more targeted marketing strategy

  • Developed content engine to regularly post 3x week on social media

Higher Education Marketing

University of Pennsylvania / Higher Education Institution

Initiatives: Meta Ads Manager / Linkedin Campaign Manager

Overview: Led paid strategy and execution to drive live-stream event attendance for McGraw-Hill Award Ceremony

Results:

  • Exceeded event sign up goal for McGraw-Hill Award Ceremony

Performance Coaching Marketing

Goodsoil Coaching / Performance Coaching and Consulting

Initiatives: Branding (Logo & Brand Guidelines) / Brand Strategy / Website Design / Marketing Consulting

Overview: Developed branding and brand strategy, plus built website for up and coming Performance Consulting Coach

Results:

  • Logo and branding development to reflect Goodsoil’s vision and mission

  • Brand positioning and messaging to help Goodsoil communicate value add and unique differentiator in a crowded market

  • Website build to establish web presence and lead capture for Goodsoil prospects