The Work
GreenLancer / Renewable Energy Tech Company
Initiatives: Brand Strategy / Marketing Strategy / Content Strategy / LinkedIn Campaign Manager / Google Ads Manager / Meta Ads Manager / Website Design / Social Media / Revenue Operations / Marketing Automation
Overview: Leading Revenue Team (Sales, Marketing, Customer Success) as B2B renewable tech company scales past growth stage to a Mid-Market Business
Results:
Average 75% growth in sales YOY during 3 year period
800% increase in organic traffic YOY during 3 year period
Average 83% growth in account sign-ups YOY during 3 year period
Bowstring / Global Content Studio
Initiatives: Marketing Strategy / Content Strategy / Website Design / Revenue Operations & CRM Administration / Google Ads Manager / LinkedIn Campaign Manager / Social Media
Overview: Ongoing consulting and execution as company grows from Startup through Mid-Market Business
Results:
Doubled Social Media following in 2 year period
Rebuilt website on Hubspot CMS to streamline growing marketing/sales efforts and improve SEO performance
Sales, Marketing, and Account team alignment for lead, deal, and client management
Xenith / Sporting Goods Brand
Initiatives: Brand Strategy / Creative Direction / Content Strategy / GTM Strategy / E-commerce Management / Meta Ads Manager / Google Ads Manager / Experiential Marketing / Social Media
Overview: Strategically led teams and executed go-to-market strategy for B2B and B2C digital, social, brand, creative efforts.
Results:
Grew social media following 40% in 1 year (over 40k followers)
Grew e-commerce sales 30% YOY for 2 years straight
Directed, produced & led media strategy for branded content series, growing aided brand awareness by 30% with over 70 millions impressions and 5 million YouTube views
Launched blog, averaged roughly 2k views per article
Led B2B marketing efforts to increase team sales quote volume by 78% vs previous year
Lxcal / Sportswear and Training Brand
Initiatives: Brand Strategy / Marketing Strategy / E-commerce Management / Social Media / Community Building / Influencer Marketing
Overview: Founded a sportswear and training brand
Results:
Grew social media to 3k over a 2 year period
Developed online Shopify store and launched 10 products
Launched an in person, weekly Conditioning Club
Sherman Private Wealth / Financial Planning Firm
Initiatives: Branding (Logo & Brand Guidelines) / Brand Strategy / Content Strategy / Website Design / Marketing Strategy
Overview: Ongoing strategy, consulting, and execution as firm’s ‘agency’ of record
Results:
Updated branding to more closely align with target audience
ICP development and messaging to reflect a more targeted marketing strategy
Developed content engine to regularly post 3x week on social media
University of Pennsylvania / Higher Education Institution
Initiatives: Meta Ads Manager / Linkedin Campaign Manager
Overview: Led paid strategy and execution to drive live-stream event attendance for McGraw-Hill Award Ceremony
Results:
Exceeded event sign up goal for McGraw-Hill Award Ceremony
Goodsoil Coaching / Performance Coaching and Consulting
Initiatives: Branding (Logo & Brand Guidelines) / Brand Strategy / Website Design / Marketing Consulting
Overview: Developed branding and brand strategy, plus built website for up and coming Performance Consulting Coach
Results:
Logo and branding development to reflect Goodsoil’s vision and mission
Brand positioning and messaging to help Goodsoil communicate value add and unique differentiator in a crowded market
Website build to establish web presence and lead capture for Goodsoil prospects